Terms of Service

Last updated: May 17, 2026

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client", "you", or "your") and Nural ("Nural", "we", "us", or "our"). By signing up for, accessing, or using any service provided by Nural, you agree to be bound by these Terms. If you do not agree, do not sign up for or use our services.

1. Definitions

2. Acceptance of Terms

You accept these Terms by (a) clicking an "I Agree", "Sign Up", or equivalent button or checkbox; (b) submitting payment information to initiate a Monthly Plan or One-Time Build; or (c) using any Service provided by Nural. If you are entering these Terms on behalf of a business, you represent that you have authority to bind that business.

These Terms supersede all prior agreements, communications, and understandings between the parties regarding the Services, except as expressly provided in a written and signed Statement of Work executed by both parties.

3. Services

Nural provides:

The exact scope of Services depends on the Plan selected by the Client. Plan details are described in Section 4.

4. Plans, Pricing, and Tiers

4.1 Monthly Plans

Plan Monthly Fee Setup Fee Sections Changes/Month
Starter $59 $149 Up to 3 1
Standard $99 $199 Up to 6 2
Pro $149 $299 Up to 10 4

All Monthly Plans include:

Standard and Pro additionally include Google Analytics setup. Pro includes priority support and all integrations and add-ons.

4.2 One-Time Builds

Plan Fee Sections Notes
Basic $999 Up to 3 Delivered in 1–2 weeks
Standard $1,599 Up to 6 Delivered in 1–2 weeks
Custom Quoted separately Unlimited E-commerce, CMS, portals, custom functionality

One-Time Builds do not include hosting, domain registration, ongoing maintenance, or Changes. Code and design ownership transfer to the Client upon full payment, as described in Section 13. Hosting and ongoing services may be purchased separately at then-current rates.

4.3 Plan Changes

Clients may upgrade or downgrade Monthly Plans by written request to hello@nural.studio. Upgrades take effect at the start of the next Billing Period; downgrades take effect at the start of the next Billing Period and do not entitle the Client to any refund or proration. Section limits and Change limits adjust accordingly.

4.4 Price Changes

Nural reserves the right to adjust pricing for Monthly Plans. Any price increase will be communicated in writing (email to the address on file) no less than thirty (30) days before taking effect. The Client may cancel before the new price takes effect without penalty. Continued use of the Service after the price change takes effect constitutes acceptance.

5. Setup Fees

A Setup Fee is charged at the time the Client signs up for a Monthly Plan or initiates a One-Time Build. Setup Fees are due in full before any Website design or development work begins, are non-refundable, and cover the cost of initial design, build-out, configuration, and launch.

Setup Fees do not apply to Speculative Builds (Section 10) unless the Client requests substantial customization beyond what Nural has already produced.

6. Auto-Renewal Disclosure

IMPORTANT — PLEASE READ CAREFULLY.

6.1 Automatic Renewal

Monthly Plans automatically renew at the end of each Billing Period for the same length and at the then-current rate, charged to the payment method on file via Stripe, until you cancel. By signing up for a Monthly Plan, you authorize Nural and its payment processor to charge your payment method on a recurring monthly basis without further notice or authorization.

6.2 How to Cancel

You may cancel your Monthly Plan at any time by sending written notice to hello@nural.studio from the email address associated with your account. Cancellation takes effect at the end of your then-current Billing Period, as described in Section 8. No further charges will apply after the cancellation date.

6.3 No Refund Upon Cancellation

Cancellation does not entitle you to a refund of any portion of the current month's fee. You retain full access to the Services through the end of the paid Billing Period.

6.4 Notice of Renewal

Because Monthly Plans are billed monthly and renew automatically, Nural is not required to provide advance notice of each renewal. Charges will appear on your billing statement under the name of Nural or its payment processor.

7. Payment and Billing

7.1 Payment Methods

All payments are processed exclusively through Stripe. Nural does not store or have access to your credit card numbers, debit card numbers, or bank account information. Your payment information is handled in accordance with Stripe's Privacy Policy and Terms of Service.

7.2 Billing Schedule

7.3 Failed Payments

If a recurring payment fails, Nural will attempt to charge the payment method on file again over a 7-day grace period. The Client will be notified by email. If payment is not received within seven (7) days of the failed charge, the Website may be suspended (Section 16). The Client remains liable for unpaid fees.

7.4 Disputed Charges

The Client agrees to contact Nural at hello@nural.studio before initiating a chargeback with their payment provider. Initiating a chargeback without first contacting Nural may result in immediate termination of Services and forfeiture of any remaining Service period.

7.5 Taxes

All fees are exclusive of taxes. The Client is responsible for any applicable sales, use, value-added, or other taxes assessed in connection with the Services.

8. Cancellation

The Client may cancel a Monthly Plan at any time by sending written notice to hello@nural.studio. Cancellation takes effect at the end of the current Billing Period in which the cancellation notice is received. The Client retains access to the Services through the end of the paid Billing Period; no further charges will be made thereafter.

There are no early-termination fees, no minimum-term commitments, and no penalties for cancellation.

One-Time Builds may not be cancelled after the 50% deposit has been paid and work has begun, except as expressly provided in Section 9.

9. Refunds

All fees are non-refundable, including but not limited to Setup Fees, Monthly Plan fees, One-Time Build deposits, and final payments. Non-refundable scenarios include:

Limited Exception (One-Time Builds, pre-work): If a One-Time Build is cancelled by the Client in writing within seventy-two (72) hours of the deposit being paid and before any design or development work has commenced, Nural may, at its sole discretion, refund the deposit minus a $99 administrative fee. Once design or development work has commenced, no refund is available.

10. Speculative Builds

From time to time, Nural may design and develop Websites for prospective clients without prior request or paid engagement ("Speculative Builds"). Speculative Builds are presented for demonstration purposes only.

10.1 No Obligation

The prospective client is under no obligation to purchase, license, or otherwise engage Nural based on the Speculative Build.

10.2 Ownership of Speculative Builds

Until a Speculative Build is converted into a paid engagement (Monthly Plan or One-Time Build), Nural retains all rights, title, and interest in the Speculative Build, including all code, design, and structure. Nural may modify, take down, repurpose, or delete a Speculative Build at any time without notice.

10.3 Content Provided by Prospective Client

If the prospective client provides any content (logos, photos, text) for use in a Speculative Build, that content remains owned by the prospective client. Nural will remove such content upon written request to hello@nural.studio within seven (7) business days.

10.4 Conversion to Paid Engagement

Upon conversion of a Speculative Build into a Monthly Plan, the applicable Setup Fee applies. Nural may, at its sole discretion, waive or reduce the Setup Fee for Speculative Builds that require minimal additional customization.

11. Revisions (One-Time Builds)

Each One-Time Build includes two (2) rounds of revisions before final delivery.

Nural will determine in good faith whether a request constitutes a revision, a new feature, or a redesign, and will communicate this determination to the Client before performing work.

12. Changes and Support (Monthly Plans)

12.1 Definition of "Change"

A "Change" is one discrete, minor update to an existing Website, including:

12.2 What Is Not a Change

The following are not Changes and are billed separately or quoted as new work:

12.3 Change Allowances

Each Monthly Plan includes a set number of Changes per Billing Period, as specified in Section 4.1. Unused Changes do not roll over to subsequent periods. Additional Changes beyond the included allowance are billed at $29 per Change.

12.4 Turnaround Time

Nural will use commercially reasonable efforts to complete requested Changes within five (5) business days of receiving all necessary information from the Client. Pro Plan Clients receive priority handling. Turnaround times are not guaranteed and are not a basis for any refund or claim.

12.5 Determination of Scope

Nural will determine in good faith whether a request constitutes a Change, a new feature, or a redesign. If the Client disputes this determination, the parties will discuss in good faith. Nural's determination is final absent bad faith.

13. Ownership and License

13.1 Monthly Plans

For Websites delivered under a Monthly Plan:

13.2 One-Time Builds

For Websites delivered under a One-Time Build:

13.3 Portfolio and Promotion

Unless the Client requests otherwise in writing, Nural may include screenshots, descriptions, and links to Client Websites in its portfolio, case studies, social media, and marketing materials.

14. Domain Names

14.1 Domain Registration

Each Monthly Plan includes registration of one (1) Domain at a registration cost up to $15 per year. Domains exceeding this cost (for example, premium domains or certain TLDs) require the Client to pay the difference upfront before registration. Domain registrations are for 1-year terms only.

14.2 Domain Ownership

Domains registered by Nural on the Client's behalf are initially held in Nural's account at a third-party registrar (such as Cloudflare) for technical convenience. The Client is the beneficial owner of any Domain registered specifically for the Client's business.

14.3 Transfer of Domain to Client

The Client may request the transfer of any Domain registered on their behalf to a registrar account in the Client's name at any time, regardless of subscription status or balance owed, by sending a written request to hello@nural.studio. Nural will initiate the transfer within seven (7) business days of receiving a valid request.

The Client is responsible for:

14.4 Domain Renewal

Domains are registered for 1-year terms. Nural will renew a Domain registered on the Client's behalf only if the Client's Monthly Plan is active and in good standing at the time of renewal. If the Client's plan has been cancelled or is past due at the renewal date, Nural may, at its sole discretion, decline to renew. The Client is responsible for transferring the Domain before expiration if they wish to retain it.

14.5 Client-Provided Domains

If the Client provides their own Domain (already registered to the Client at a third-party registrar), the Client retains full ownership at all times. Nural will not have access to the Client's registrar account; the Client will configure DNS records as directed by Nural.

15. Hosting

15.1 Hosting Provider

Nural hosts Client Websites on infrastructure provided by Cloudflare or comparable third-party providers. Hosting performance, uptime, and availability are subject to the policies and capabilities of those providers.

15.2 Bandwidth and Resources

Hosting is provided on a fair-use basis. Websites that consume disproportionate bandwidth, storage, or compute resources may be subject to additional fees or, in extreme cases, migration to a separate plan.

15.3 Backups

Nural performs reasonable backups of hosted Websites but does not guarantee backup integrity or restoration. The Client is responsible for maintaining independent copies of any content critical to their business.

16. Suspension

Nural may suspend a Client's Website, in whole or in part, for any of the following reasons:

Where reasonably practicable, Nural will notify the Client by email before suspending the Website. Nural is not liable for any losses resulting from suspension carried out in accordance with these Terms.

17. Termination

17.1 Termination by Client

The Client may terminate Services for any reason in accordance with Section 8 (Cancellation).

17.2 Termination by Nural for Cause

Nural may terminate Services immediately, with or without notice, for:

17.3 Termination by Nural for Convenience

Nural may terminate Services for any reason by providing the Client with thirty (30) days' written notice. In such case, Nural will refund any unused, prepaid portion of the then-current Billing Period.

17.4 Effect of Termination

18. Acceptable Use Policy

The Client agrees not to use the Services, and not to permit others to use the Services, to host, transmit, or display:

Violation of this Acceptable Use Policy is grounds for immediate suspension or termination of Services without refund.

19. Client Responsibilities

The Client is solely responsible for:

Delays in Content Delivery. If the Client fails to provide content reasonably required to complete or maintain a Website within thirty (30) days of Nural's request, Nural may, at its sole discretion, (i) launch the Website with placeholder content, (ii) pause the project (with Setup Fees and monthly fees continuing to accrue), or (iii) terminate the project. No refund is owed in any such case.

20. Intellectual Property

20.1 Nural's IP

All software, code, design systems, templates, frameworks, internal tools, and processes used by Nural to deliver the Services are and remain the exclusive property of Nural. Nothing in these Terms transfers any ownership of Nural's intellectual property to the Client, except as expressly provided in Section 13.2 for One-Time Builds.

20.2 Client Content

The Client retains all rights to Client Content. The Client grants Nural a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, display, and distribute Client Content solely as necessary to deliver the Services.

20.3 Feedback

If the Client provides feedback, suggestions, or ideas to Nural, the Client grants Nural a perpetual, irrevocable, royalty-free license to use that feedback without obligation or compensation.

21. Third-Party Services

The Services rely on third-party services including, without limitation:

The Client agrees that:

22. Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Services and marked or reasonably understood to be confidential ("Confidential Information"). This obligation does not apply to information that:

This obligation survives termination of these Terms for two (2) years.

23. Indemnification

The Client agrees to indemnify, defend, and hold harmless Nural, its owners, partners, employees, contractors, and affiliates (collectively, the "Indemnified Parties") from and against any and all claims, demands, lawsuits, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

Nural will: (i) promptly notify the Client of any claim subject to indemnification; (ii) give the Client reasonable control of the defense and settlement, provided no settlement admits any Indemnified Party's liability without that party's consent; and (iii) reasonably cooperate at the Client's expense.

24. Limitation of Liability

24.1 Disclaimer of Damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, Nural and its owners, partners, employees, contractors, and affiliates shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including but not limited to lost profits, lost revenue, lost business, lost goodwill, lost data, or business interruption, even if Nural has been advised of the possibility of such damages.

24.2 Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY LAW, Nural's total cumulative liability arising from or related to these Terms or the Services, whether in contract, tort, strict liability, or otherwise, shall not exceed the greater of (a) the total fees paid by the Client to Nural in the three (3) months immediately preceding the event giving rise to the claim, or (b) one hundred U.S. dollars ($100).

24.3 Carve-Outs

The limitations in Sections 24.1 and 24.2 do not apply to:

24.4 Basis of the Bargain

The Client acknowledges that the fees charged by Nural reflect the allocation of risk in these Terms, including the limitations on Nural's liability. These limitations are an essential basis of the bargain between the parties and apply even if a limited remedy fails of its essential purpose.

25. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE, ACCURACY, OR ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

Nural does not warrant that the Services will be uninterrupted, error-free, secure, or free of viruses, or that any errors will be corrected. Nural does not warrant any particular business result, search-engine ranking, traffic volume, or conversion rate.

26. No Uptime Guarantee

Nural does not guarantee any specific uptime, availability, or performance level for hosted Websites. Downtime may occur due to hosting provider issues, scheduled maintenance, network conditions, attacks, or other circumstances beyond Nural's reasonable control. Nural is not liable for any losses resulting from downtime, delays, or interruptions.

27. Force Majeure

Nural shall not be liable for any failure or delay in performance due to causes beyond its reasonable control, including but not limited to: acts of God, natural disasters, pandemics, epidemics, war, terrorism, civil unrest, government or regulatory action, labor disputes, internet or telecommunications failures, hosting or cloud provider outages, third-party service outages, cyberattacks, or shortages of resources or services.

28. Modifications to Terms

28.1 Right to Modify

Nural may modify these Terms from time to time at its discretion.

28.2 Notice of Material Changes

For material changes, Nural will provide at least thirty (30) days' notice by email to the address on file and/or by posting a notice on the Nural website.

28.3 Acceptance

Material changes take effect at the end of the notice period. Continued use of the Services after the effective date constitutes acceptance of the modified Terms. If the Client does not agree, the Client may cancel before the effective date without penalty.

28.4 Non-Material Changes

Non-material changes (such as clarifications, formatting, or typo corrections) take effect immediately upon posting.

29. Notices

29.1 Notices to Nural

All legal notices to Nural must be sent by email to hello@nural.studio with the subject line "Legal Notice." Notices are deemed received on the next business day after sending.

29.2 Notices to Client

All notices to the Client may be sent by email to the address on file. Notices are deemed received on the next business day after sending. It is the Client's responsibility to keep their contact email current.

30. Assignment

The Client may not assign, transfer, or delegate any rights or obligations under these Terms without Nural's prior written consent. Any attempted assignment without consent is void. Nural may assign these Terms freely, including in connection with a merger, acquisition, reorganization, or sale of assets.

31. Severability

If any provision of these Terms is held to be invalid, unenforceable, or illegal by a court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible, and the remaining provisions of these Terms shall remain in full force and effect.

32. Waiver

The failure of either party to enforce any provision of these Terms shall not be deemed a waiver of that or any other provision. No waiver is effective unless made in writing and signed by an authorized representative of the waiving party.

33. Independent Contractors

Nural and the Client are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, fiduciary, or employment relationship between Nural and the Client. Neither party has authority to bind the other.

34. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Arizona, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

35. Dispute Resolution

35.1 Informal Resolution

Before filing any formal claim, the parties agree to attempt in good faith to resolve any dispute by direct communication. The party initiating shall send written notice to the other party describing the claim. The parties shall attempt to resolve the dispute within thirty (30) days of such notice.

35.2 Venue

Subject to Section 35.3, any unresolved dispute shall be brought exclusively in the state or federal courts located in Maricopa County, Arizona. Both parties consent to personal jurisdiction and venue in those courts.

35.3 Small Claims Exception

Either party may bring a claim in small claims court if the claim qualifies for that forum.

35.4 Attorneys' Fees

The prevailing party in any dispute arising from or related to these Terms shall be entitled to recover reasonable attorneys' fees and costs from the non-prevailing party.

35.5 Limitation Period

Any claim arising from or related to these Terms must be filed within one (1) year of the event giving rise to the claim, except for claims for non-payment, which may be brought at any time permitted by law.

36. Class Action Waiver

TO THE MAXIMUM EXTENT PERMITTED BY LAW, the Client agrees that any dispute will be brought solely on an individual basis, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative action. The Client expressly waives any right to participate in a class action against Nural.

37. Electronic Acceptance

The Client agrees that:

38. Survival

The following sections survive termination of these Terms: 9 (Refunds), 13 (Ownership and License), 17.4 (Effect of Termination), 20 (Intellectual Property), 22 (Confidentiality), 23 (Indemnification), 24 (Limitation of Liability), 25 (Disclaimer of Warranties), 31 (Severability), 32 (Waiver), 34 (Governing Law), 35 (Dispute Resolution), 36 (Class Action Waiver), and any other provisions that by their nature should survive.

39. Entire Agreement

These Terms, together with any Statement of Work, order form, or invoice executed between the parties, constitute the entire agreement between the Client and Nural regarding the Services and supersede all prior agreements, communications, and understandings, whether oral or written.

40. Headings

Section headings are for convenience only and do not affect the interpretation of these Terms.

41. Contact

Questions about these Terms: hello@nural.studio

By signing up for or using Nural's Services, you acknowledge that you have read, understood, and agreed to these Terms of Service.